A websites growth and usefulness depends on a continuous cycle of design, development, and editing. RocCity has found the key to achieving efficiency and striking a balance in tune with the needs of business owners. This balance is achieved by the Jorsek Publisher; giving the end user the ability to expand content, edit, and remove outdated materials, in an efficient and real time fashion.

Typically website editing tools have allowed users to add their own images content and layout in a somewhat effective manner, but in a way that forces the user to have some of the abilities of a web-designer a web-developer and a copy editor. Finding this type of individual is possible but finding this individual that also fills a day to day role within a small organization is extremely difficult. For larger organization's having this type of individual that has specific product knowledge and this skill set is also a hurdle and costly.

The solution to bringing these abilities and specific knowledge or day to day part of your business into one package has finally become a reality with Jorsek Publisher. Original contributions and skills of the designer and programmer are stored when the page is coded. This means that creating a new page will pull the design elements and underlying features already established, creating a dynamic document designed to be easily created and edited. The major difference between this style and using traditional templates is the fact that when you create a document in Jorsek Publisher, there is an original document created for the exact content of what the page is intended to deliver to the viewer. Effectively giving the user the power to create their own original content without the need for a designer and programmer.

A useful analogy

An analogy to this process would be hiring a photographer to take photos of the different parts of the business, the photographer(designer) then takes these negatives(the design) and then develops them to a medium that can be shared with others,(coding or programming for the Internet) the finished product is then presented back to you; now you have a professionally designed and developed image of your business to give to your clients and prospects.

Jorsek Publisher basically gives you the ability to modify these images as your company grows without losing any of the professional elements of the photos; the lighting, color, contrast, and the careful development. So as the image of your company changes and grows, so do the photos of your business.

Create workflows, divide up tasks and manage large sites.

For branch office or small office capacities of business this can be broken down into different level of authorization or specific portions of the page than can be edited. For example, current news and products can be added by the business owner. Customer communication or simple web based promotions can be added by a secretary or customer service personnel.

For large team based businesses with different sectors of specific knowledge, these can be broken down to differently sections of web content that these users can add edit or remove. A good example of this would be a manufacturing business or a technology based product company, where several very distinct divisions are present. These divisions might be a sales division, a support division and a customer relations division. These can be broken down ad treated as different sites with Jorsek Publisher, allowing all of these department head to implement dynamic information or communication derived web pages in a real time fashion. This model truly leverages the potential for a website that typically would cost hundreds of thousands of dollars annually with long lead times.